Can the ‘lipstick effect’ help you during the cost of living crisis?

Are you considering cutting out treatments due to the economic uncertainty? Or do we all need the ‘lipstick effect’ to lift our spirits at the moment?

The current cost of living crisis is making most of us look closely at what we’re spending. Everyone is talking about rising energy bills, food prices and fuel. We’re all thinking about ways to cut back.

Is this also a time to cut back on aesthetic or hair removal treatments?

When times are tough we often have to make tough decisions. But when everything is feeling gloomy, it’s also really important to feel our best, being able to face what’s ahead with confidence.

  • If you are struggling with acne, for example, investing in a skincare treatment that will improve your skin condition could have a long-term positive effect on your mental health.
  • If you hide yourself away because you think your dark facial hair is unsightly, then tackling that can make you feel able to get back out again.
  • If your wrinkles are getting you down making these less obvious can give you renewed buoyancy and self-assurance.

So, if you decide you want to keep up with your treatments or even start a new treatment, how can you do this in a cost-effective way?

Most clinics offers some form of treatment bundle or payment plan meaning you can find the most affordable way to pay for your treatments. Often if you book  a series of treatments you will receive a good discount. Some clinics will offer introductory discounts, too.

You may also want to agree to receive clinic newsletters which will usually inform you about exclusive offers. These can give a quite significant cost saving so are definitely worth signing up for.

When you are looking for a clinic it’s critical to choose one where you are confident your money will be well spent. By this we mean that you will get the results you are looking for. There is little point paying for a treatment that isn’t going to do what you need it to do.

The clinic you choose should have proven expertise and experience in the treatment you want, whether that’s laser hair removal, wrinkle reduction injections, chemical peels or prescription-only skincare systems. For example, if you want to tackle skin problems, then a clinic with dermatology professionals should be top of your list. If you are looking for hair removal, check out what machines are being used. Are they the latest, top of the range models?

It’s also important to look at whether the clinic offers a results guarantee. Because you are spending your hard earned cash, if the treatment doesn’t work then you may as well have not started! A clinic offering a results guarantee shows that they firmly believe in the treatments they offer.

Whatever treatment you are considering, you should be able to discuss what your best options are ahead of deciding and spending money. Many clinics offer a free initial consultation where an experienced practitioner will advise you on the best treatments – and the most cost effective payment options for your chosen treatment.

We believe Brigstock Skin & Laser Clinic has a high bar when it comes to comparisons. We offer treatment bundles, payment plans and our Super Seven Selection which will all help you save money. Our expert team will ensure that you get the best treatment possible and because of this, we also provide a results guarantee. Our reviews are a suitable place to start when you are researching which clinic to choose.

We are not recklessly telling you to book up treatments – if the cost of living crisis is biting hard, then the most practical advice we can give you is to wait until you are feeling a little more flush. But we will help you as much as we can. Because we firmly believe that if you feel good about yourself, then you’re more likely to face what’s ahead with a smile.

The ‘lipstick effect’ is a phrase coined in 2001 by Leonard Lauder, chairman of Estee Lauder who reported a spike in lipstick sales after 9/11. It suggests that women often seek a little luxury in life during a crisis.

All details and prices accurate at time of publication. For up-to-date prices, please click here.

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